EuroIA 2015

Madrid, 24 – 26 September


Taxonomy & UX: Structuring Data to Drive Experiences

It’s become commonplace to hear folks talk about the strategic importance of taxonomy. And more and more high-profile and mission critical projects include taxonomy work streams. But not all information architects and user experience designers feel comfortable calling taxonomy their own.

Not to worry. This workshop will explain what taxonomy is (and isn’t) and how it can contribute the structure necessary to drive compelling experiences and automate content production.

We will start by defining taxonomy from the perspective of information science…

People & Process for UX Careers

Besides mastering the core UX skills, it is important to have a solid understanding of the entire design process, from business and strategic decisions, to working with project managers and developers. Equally important are soft skills, knowing when and how to communicate your ideas to other stakeholders, and how to adjust your communication to have the most impact on the project’s outcome.

In the first part of the workshop, we will introduce you to the people who influence the design…

Enterprise Design in Practice

Are you designing an innovative product or service, reshaping a complex organisation, or launching a breakthrough startup? Then you are probably facing what we call a Strategic Enterprise Design challenge: you are about to engage in an ambitious endeavour, seeking to achieve an outcome with a visible impact on reality: new customers or markets, better and leaner service delivery, engaged and productive staff or a fitting and visible brand might be among your list of intents.

To maximise your chances…

Milan Guenther

The Core Model - Getting to Business While Making Friends

The core model lets you work on what’s most important to both the organization and its users. Even stakeholders that have little knowledge of the Web or content strategy can be involved, without creating those dangerous, detailed wireframes, texts, or sketches too early in the process. It is a practical workshop technique that helps you answer questions like: How will users find this content? What content elements are necessary, if both we and our users are to reach our…

Usable Usability - A Simple, Effective Roadmap for UX Team Members

If people cannot use something you make, then you have a serious problem. Usability is the science of ensuring that websites, applications, physical products and even offline services, do what they are supposed to do and that people can succeed with whatever tasks your “stuff” has been designed to help them with.

This workshop will introduce you to an alternative way to cut the usability cake – a method for evaluating and improving products and services in a truly lean…

Rebuild your craft

The Web is not just the Web. The Web is not just a library either. Organizing information is only going to take us this far. The Internet is not a different, separated world: physical and digital blend easily, and what we design is pieces of much larger mechanisms moving out of the screen and into the world.Information flows across multiple contexts through multiple devices and unstable emergent choreographies, in the blended spaces where we spend a large part of…

Creating Musical Playlists For Public Spaces Using Ideas & Techniques from the IA field

Public spaces like coffee bars, restaurants or airport lounges usually play music. Research shows that music can enhance the quality of the overall experience in these physical environments. How can can we work music into the world that surrounds us in order to create a great listening experience? In this workshop we focus on designing such a listening experience.

Sounds good, but why at the EuroIA? Music is one of the most popular types of online information and streaming services…

Improv.e UX: improving your soft skills with improv

“If you’re not prepared to be wrong, you’ll never come up with anything original.” — Ken Robinson

Learning to embrace failure by using mistakes to trigger creativity is just one powerful example of how improv exercises can help you become a better professional.

As UX practitioners, we need to cultivate a number of soft skills on a daily basis. Amongst others: empathy and deep listening, the ability to work effectively within a group, lateral thinking, storytelling and public speaking.

Raffaella Roviglioni

Designing your design team - How to Create, Inspire and Keep Design Teams (Happy)

They say that design is a team sport, and if your team operates in agile/lean environment, strength and flexibility are more crucial than ever.

The skills required by an effective experience design team are many and it’s impossible for any given individual to be equally skilled in all of its many facets. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and…

Design for Human Interactions with Meaningful Metrics

In a quantifying world, the qualified self becomes ever more relevant. When it is less about the raw technology, but about the integration of that technology in society and people’s lives, how can we design for interactions that use the opportunities of data and quantification, and combine that with a focus on positive psychology instead of mere persuasion or just behavioral change?

As an interaction, information or user experience designer, you have the ability to empathize with users. You are…

Design Tools for Systems Thinking

In this workshop you will learn about design tools and techniques to solve wicked problems, using Systems Thinking.

Systems Thinking looks at the whole of a system rather than focusing on its individual parts, to better understand complex phenomena. Systems Thinking contrasts with analytic thinking: you solve problems by going deeper, by looking at the greater whole of a system and the relations between its elements, rather than solving individual problems in a linear way via simple cause and effect…

The Containerization of Information Places

When creating digital places nowadays, information architects usually choose between two approaches. Either they duplicate information and interaction for each place, so that it is available in the right context. This may lead to problems like maintenance in the long run. Or they choose not to repeat information but link to it from other places, which lets users lose their context.

This workshop introduces the principles and methods of an alternative approach: the Container Based Information Architecture. It is based on…