EuroIA 2015

Madrid, 24 – 26 September


People & Process for UX Careers

A workshop by Birgit Geiberger and Peter Boersma

Besides mastering the core UX skills, it is important to have a solid understanding of the entire design process, from business and strategic decisions, to working with project managers and developers. Equally important are soft skills, knowing when and how to communicate your ideas to other stakeholders, and how to adjust your communication to have the most impact on the project’s outcome.

In the first part of the workshop, we will introduce you to the people who influence the design process, and the deliverables they produce that influence what can be designed.

Activities include sketching design process diagrams and org charts to identify the relevant stakeholders, as well as specifying deliverables that will help you and your team design successful user experiences. We will also show how other companies have document their design process, and help you draft a plan to improve your own process.

In the second part of the workshop we will focus on boosting your soft skills – you will learn how to successfully communicate, present and sell your work to different stakeholders and how to prevent conflicts. We will explain the concept of communication styles and the impact they have on a successful outcome of a project. You will learn to identify and adapt to different styles, optimize your verbal & written communication, and adjust your deliverables to different target groups.

Near the end of the workshop, we will spend some time focussing on improving your UX career. We will discuss ways to become a better UX professional, help you discover your strengths and area of focus, and encourage you to plan your future career steps.

Session takeaways: in this workshop you will learn

  • who has impact on UX within your organization
  • how to influence and collaborate effectively with stakeholders
  • everything there is to know about design processes
  • to master different behaviour & communication styles
  • to improve the way you communicate your ideas, concepts & designs
  • how to apply your soft skills in a variety of work situations
  • to prepare for the next step in your UX career
  • about different organizational styles

Birgit Geiberger

Birgit is a freelance Creative Director UX & Consultant (Amsterdam) with a passion for UX, design, branding and people.

With her strong interpersonal skills and her deep knowledge about behavioral & communication styles, she helps cross-functional /-cultural teams in creating respectful enjoyable work environments.

She is IxDA’s Regional Coordinator Europe, founding team member of the interaction-design-awards, and speaker on many international conferences about UX & communication.

Peter Boersma

After working as an experience designer at interactive agencies for almost 20 years, Peter is now an in-house UX Strategist. His job is to make sure there is ‘enough’ UX on the roadmaps of products that SDL develops. Peter has spoken at conferences and taught workshops on design patterns, faceted navigation, and sketching, but mostly about processes in design organizations.

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