EuroIA 2015

Madrid, 24 – 26 September


Designing your design team - How to Create, Inspire and Keep Design Teams (Happy)

A workshop by Alberta Soranzo

They say that design is a team sport, and if your team operates in agile/lean environment, strength and flexibility are more crucial than ever.

The skills required by an effective experience design team are many and it’s impossible for any given individual to be equally skilled in all of its many facets. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding experiences?

In this workshop, we’ll take a look at how to assess the skills of our colleagues (and ours)  to best shape and manage a design team that works together and stays together. A team where more experienced practitioners thrive and juniors are mentored toward proficiency, and where complementarity and teamwork become the foundations of success.

Finally we will look at how to use the knowledge we’ve gathered (and other techniques) to hire, motivate and keep design teams happy.

Bonus round: if you’re looking for work, what does a good team look like from the outside?

Alberta Soranzo

Alberta looks after experience design teams and organizations that are looking to make an investment in design done the right way. She puts people at the center of her design process and is adamant about the importance of the small things.

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