EuroIA 2015

Madrid, 24 – 26 September


Lightning - Uncovering The Hidden Source of Value

A talk by Ray Gallon

In 2002, Jesse James Garrett wrote,

There is an ever-increasing body of knowledge about the research that can inform the creative process [of designing an information architecture]; likewise, there is an established set of methods for evaluating the results of this process. But the process itself – the core of our work – remains a mystery, a gaping hole in our understanding of the disciplines of information architecture.

Put another way, the source of value in our profession is always hidden. Just as technical brilliance doesn’t guaranty the beauty of a pianist’s interpretation, acquisition of IA methodology tells us little or nothing about our ability to know, when undertaking any IA project, what defines success, or quality in our work.

In this presentation I explain how concepts of Kanban Information, where every element becomes a hologram for the entire project, can help turn the IA into a facilitator of a silo-breaking collaborative process that doesn’t require the entire company to change its culture.

Attendees will get a peek at some new, interesting ways to approach providing high-quality solutions to problems, and to avoid the frustration of butting one’s head against the brick wall of silo cultures.

Ray Gallon

Ray Gallon is cofounder and researcher, with Dr. Neus Lorenzo, of The Transformation Society, and owner of Culturecom, a consultancy specialized in business process improvement through communication. He has been investigating applications of cognitive science to various aspects of content design and architecture over the last few years. He is a frequent speaker on this and other communications topics throughout the world, and Transformation Society webinars and guest blogs are featured in Adobe’s thought leader series.

Ray is a member of the international board of directors of the Society for Technical Communication (STC), and former president of STC France. He is a member of the new OASIS Foundation technical committee developing standards and best practices for Augmented Reality in Information Products (ARIP).

Ray has over 20 years experience in the technical content industries, and is a former award-winning radio journalist and manager. Ray has taught in university and professional settings in five countries on three continents. He shares his life between Barcelona, Spain, and the Languedoc region of France, and works everywhere.

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