EuroIA 2015

Madrid, 24 – 26 September


How to design a wireless world

A talk by Pablo Sanchez Martin

The past five years have kept the design community very busy making iOS, android and HTML apps work in sync. Our goal was not to design isolated products but to create seamless multi-device experiences. This significant effort is just the prologue of what’s coming next.

A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. Many day-to-day tasks are now redesigned with the help of embedded chips: the way we pay (Apple Pay + Apple Watch), find lost objects (Tile), open doors (Disney band), dictate shopping lists (Amazon Echo) or play with toys (PowerUp).

Very frequently, these next-gen connected-objects neither have a screen nor input mechanism. This is obviously a non-charted territory for designers.

This presentation is directly connected with EuroIA 2015 theme: “Eventually everything connects — people, ideas, objects… the quality of the connections is the key to quality”.

The goal is to introduce the audience into a new world of design opportunities:

How to let users easily discover and connect smart objects to their WiFi or via Bluetooth / NFC. How to leverage cloud services (APIs) and wireless capabilities to design awesome experiences (e.g. google wallet + shopping express + android wear) Best practices for designers well-versed in software but moving into the unknown world of services and hardware.

At the end of the session, participants will have been introduced in the fascinating topic of designing user-centered ecosystem, where devices, objects and services across platforms fit together in a cohesive way.

Pablo Sanchez Martin

Director of User Experience Design with 10+ years of experience gained in Europe, USA and Asia. Proud to have built and lead UX teams for companies such as HP, Yahoo!, WD, Santander or Humble to have been honored by The Webby Awards and N/N Design Annual.

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